Marketing Operations & Brand Coordinator

Strengthen the company’s brand presence, digital visibility, and lead generation through structured, data-driven marketing operations. This role focuses on execution, optimization, and performance tracking across all digital channels.

Key ResponsibilitiesWebsite & Brand Management

• Oversee and continuously improve the company website:
• Content updates
• Structure optimization
• Brand consistency
• Ensure all digital touchpoints align with brand guidelines and messaging
• Maintain strong visual identity across platforms

Social Media Management

• Manage and follow up on social media channels:
• Content planning
• Posting calendars
• Community engagement
• Coordinate with designers and content creators
• Monitor performance and engagement metrics

Lead Generation & Tracking

• Generate leads from:
• Social media
• Website
• Digital campaigns
• Track and qualify leads through CRM systems
• Maintain organized lead pipelines and follow-ups

Campaign Execution

• Plan, launch, and optimize:
• Email marketing campaigns
• Automated journeys
• Retargeting workflows
• Use Zoho Marketing, CRM tools, and automation platforms
• Segment audiences and personalize campaigns

Reporting & Performance

• Track and analyze:
• Leads
• Conversion rates
• ROI
• Prepare weekly/monthly performance reports
• Identify optimization opportunities based on data

Required Skills & Experience

• Bachelor’s degree in Marketing, Business, Communications, or related field
• Proven experience in:
• Digital marketing
• Lead generation
• Brand management
• Hands-on experience with:
• CRM systems
• Marketing automation tools (Zoho preferred)
• Email marketing platforms
• Strong understanding of:
• Social media algorithms
• Content planning
• Analytics
• Ability to manage multiple campaigns simultaneously
• Excellent communication and reporting skills
• Data-driven mindset

Preferred Qualifications

• Experience with B2B marketing
• Knowledge of:
• SEO basics
• Website optimization
• Paid ads
• Experience building marketing funnels
• Strong project management skills

Performance KPIs

• Lead volume & quality
• Conversion rates
• Website traffic growth
• Campaign ROI
• Engagement metrics

Ideal Profile

Organized

Data-driven

Execution-focused

Strong communicator

Growth-oriented

Comfortable with CRM systems

Why Join Us

• Direct impact on company growth
• Ownership of marketing operations
• Flexible project structure
• Long-term collaboration potential