About Company

That’s it. has transformed the natural foods category with its portfolio of clean, simple plant-based snacks, which today includes: Fruit Bars, Mini Fruit Bars, Energy Bars, Probiotic Bars, Truffles, and Crunchables. The entire range of simple, nutritious items are made from five ingredients or less, while the brand’s flagship fruit bars – the #1 selling fruit bar in America – contain only two ingredients: fruit + fruit. That’s it.

All items contain no added purees, juices or concentrates, are all natural, non-GMO, preservative-free and completely free of the top 12 allergens.

Business Industry
Other, Produce, Nutritious Food, Consumer Package Goods, Real Fruit, Food Allergy, Plant Based, Vegan

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