Web3 Social Media Specialist (Instagram/ Tiktok)

Our client is a leading crypto/ web3 company in Dubai. This Social media specialist will drive the company’s growth and engagement, primarily on Instagram and TikTok. This role involves content execution, creative direction, platform management, and collaboration with the marketing agency to ensure brand-aligned deliverables. On-camera participation is required for authentic brand representation.

Key Responsibilities

• Execute Instagram-first content strategies per company SOPs, maintain posting frequency (1 post every 24-48 hours, with 1/3 as reels), launch “initiation” and “boost” campaigns, and adapt TikTok content to trends.
• Review marketing agency’s scripts and concepts, provide creative direction, generate trend-aligned content ideas, and collaborate with visual creators for high-quality posts, reels, and monthly Instagram Live sessions.
• Drive organic growth through proactive, brand-aligned engagement on posts, comments, and stories, including 15 daily TikTok replies and influencer collaborations.
• Monitor KPIs (reach, engagement, follower growth), report to CMO, and optimize content formats and posting schedules.
• Appear in short-form videos or behind-the-scenes content as needed.

Requirements

• Proven experience growing Instagram and TikTok accounts with strong knowledge of algorithms and short-form content strategies.
• Creative skills in developing high-impact visuals and integrating trends while maintaining brand consistency.
• Comfortable on-camera and skilled in reviewing scripts, captions, and creative briefs.
• Excellent communication and organizational skills with the ability to meet tight deadlines.
• Experience in crypto, fintech, or Web3 brands is a plus.