Sales Development Representative (Outbound)
Job Description
Workyard helps construction teams run more profitable job sites with GPS-verified time tracking, labor costing, and compliance tools, all in one simple app. We help crews and owners spend less time chasing timesheets and more time building.
We’re a fast-growing startup (~70 people) building a best-in-class outbound motion and are looking for exceptional Outbound SDRs who take pride in their craft and want real ownership.
Note: This is a fully in-office role based out of our San Francisco office, so you’ll need to be based here and happy being in office for this role.
About the Role
This is a pure outbound SDR role focused on generating qualified pipeline from mostly warm sources across medium and large construction businesses.
You’ll work accounts with clear buying signals: past closed-lost opportunities, pricing-page visitors, Product Qualified Leads (PQLs), and tech-stack-driven targets. This is not an entry-level role. We’re looking for SDRs who already understand outbound fundamentals and can execute immediately while continuously improving the motion.
You’ll spend most of your time on the phone, with space to experiment and contribute to outbound strategy.
What You’ll Do
* Generate qualified pipeline through high-volume, high-quality outbound outreach
* Own outreach to past closed-lost deals, PQLs, website-intent accounts, and tech-stack targets
* Spend ~60% of your time calling with disciplined call blocks
* Spend ~15% on CRM hygiene and admin (clean Salesforce data, strong handoffs)
* Spend ~25% experimenting with new tactics, messaging, and sequences
* Run strong discovery conversations and book high-quality meetings for AEs
* Consistently hit or exceed monthly meeting and pipeline targets
* Maintain tight follow-up and multi-channel engagement
* Collaborate closely with AEs on deal quality and handoffs
* Share winning talk tracks and outbound insights to raise team performance
What Success Looks Like
* Predictable, repeatable pipeline generated from outbound
* High call activity paired with strong conversion rates
* Clean execution and reliable CRM discipline
* Strong meeting → opportunity conversion
* Regular contribution to improving outbound strategy and playbooks
* Being trusted as a dependable pipeline owner and outbound expert
A-Player Criteria
* Proven outbound SDR track record
* Excellent execution and consistency
* Takes ownership without needing oversight
* Strong calling, objection handling, and discovery skills
* Actively helps teammates perform better through knowledge sharing
You’ll Thrive in This Role If You Are
* Highly comfortable on the phone and energized by live conversations
* Disciplined, accountable, and process-driven
* Curious and always refining your approach
* Confident engaging senior decision-makers
* Resilient and motivated by mastery, not shortcuts
* Excited to help build and scale an outbound engine
Preferred Qualifications
* Prior experience as an Outbound SDR ideally in a B2B SaaS company
* Demonstrated success generating pipeline via outbound
* Experience selling into mid-market or larger accounts
* Proficient with Salesforce, Outreach, Dialpad, or similar tools
* Construction, field services, or workforce management experience is a plus
