Social Media Planner (Agency Must)

Social Media Marketing
January 14, 2026

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Job Description

Industry & Sector

Advertising & Digital Media agency serving brand and performance clients across consumer, e‑commerce and enterprise categories. We plan, buy and optimise multi‑channel paid media campaigns—leveraging programmatic, social, search, video and OTT to drive measurable business outcomes.

Role: Media Planner (On‑Site, India)

We are hiring an on‑site Media Planner to join a fast‑paced agency team focused on building high‑impact media strategies and delivering performance across digital and traditional channels. This role reports into the Planning/Media lead and partners closely with Account, Creative and AdOps teams.

Role & Responsibilities

  • Develop end‑to‑end media plans across digital (search, social, display, video, programmatic) and offline channels aligned to campaign KPIs, budgets and target audiences.
  • Execute and manage media buys: negotiate rates, set pacing, allocate budget and ensure delivery against targets.
  • Run programmatic campaigns using DSPs; configure targeting, bid strategies and inventory controls to maximise ROI and meet CPM/CPA goals.
  • Monitor campaign performance daily; analyse metrics (CTR, CPC, CPM, CPA, ROAS) and implement data‑driven optimisations to improve outcomes.
  • Prepare clear performance reports and presentations for clients and internal stakeholders; translate data into actionable recommendations.
  • Coordinate with AdOps and creative teams for ad trafficking, QA, tagging, tracking and troubleshooting to maintain measurement fidelity.

Skills & Qualifications

Must‑Have (technical skills / tools)

  • Media Planning
  • Media Buying
  • Programmatic Advertising
  • Google Ads
  • Meta Ads Manager
  • Display & Video 360

Preferred

  • The Trade Desk
  • Google Analytics
  • Nielsen

Additional Qualifications

  • Proven agency experience planning and buying digital campaigns; comfortable with fast turnarounds and multiple client accounts.
  • On‑site in India; strong client‑facing presentation skills and ability to work cross‑functionally with Sales, Creative and AdOps.

Benefits & Culture Highlights

  • Work in a results‑driven agency environment with exposure to national and international brands.
  • Career growth through mentorship, regular training on ad tech platforms and cross‑discipline collaboration.

How to apply: If you are a data‑minded media planner who knows programmatic and paid social inside out and thrives in an agency setting, apply with your CV and a short note on a campaign you planned and optimised for performance.

Skills: campaigns,google ads,media buying,digital,media planning,programmatic advertising



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