Analyst – Seo

DEPARTMENT: Organic Growth Marketing (OGM)

REPORTS TO: Senior Business Manager

YEARS OF EXPERIENCE: 1-2 years

Job Summary

We are seeking a highly skilled and dedicated SEO Specialist to join our dynamic team. The ideal candidate will be responsible for various aspects of search engine optimization, including keyword research, website evaluation, on-site optimization, content recommendations, link acquisition, and monthly reporting. The role requires a meticulous individual with strong analytical skills, an eye for detail, and a commitment to excellence.

Roles & Responsibilities

• Create accurate keyword lists and organize content themes effectively.
• Conduct keyword research independently, with minimal guidance.
• Demonstrate proficiency in Information Architecture, content evaluation, and recommendations.
• Perform technical checks on websites, including breadcrumbs, heading tags, and content accessibility.
• Provide source code-level recommendations for better website crawling.
• Implement Meta and OG tags, crafting context-based, keyword-rich Meta and Title Tags.
• Ensure error-free documents and provide on-page recommendations for SEO enhancement.
• Understand client services/products and deliver detailed content requirements.
• Show expertise in keyword density, proximity, and Latent Semantic Keywords to generate unique ideas and avoid duplication.
• Initiate backlinks with catchy headlines and descriptions containing keywords and page URLs.
• Regularly refresh link details and stay updated on new content syndication platforms.
• Adhere to reporting schedules and proactively report deviations.
• Emphasize keyword ranking trends and provide error-free reports showcasing understanding of key SEO metrics.
• Investigate Bounce Rate variations and integrate Search Console and Google Analytics for comprehensive reporting on business improvements or deteriorations.

Qualifications & Skills

• Bachelor’s degree
• Experience 1 to 5 years
• Proven experience working in SEO roles, with a strong track record of improving organic search rankings and driving measurable results.
• In-depth knowledge of search engine algorithms, ranking factors, and SEO best practices.
• Proficiency in SEO tools and platforms such as Google Analytics, Google Search Console, SEMrush, Moz, Ahrefs, etc.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills
• Passion for staying updated on the latest SEO trends, tools, and techniques.

Attitude: YOU

• Are deeply committed to a career in SEO.
• Are hungry to learn and forever in pursuit of excellence.
• Are apolitical and set the bar high in professional conduct and ethics.
• Are not a clock watcher.
• Are not afraid of failure.
• Are not afraid to speak the truth.
• Are not afraid to accept your mistake and learn from it.
• Are open to feedback.
• Are not afraid of working with smarter and sharper colleagues.
• Are generous in forgiving others .
• Always put the team ahead of yourself.
• Always speak your mind while respecting the views of others.
• Deliver what you promise and only promise what you can deliver.
• Challenge the conventional.
• Get things done with an eye on results.
• Pay great attention to detail.
• Celebrate diversity and Inclusion.
• Pursue your passions beyond work.
• Are loyal and ethical.