Digital Marketing Specialist (Night Shift – On-Site)

Location: Sector 48, Gurugram, Haryana, India

Company: Atlantis Business Solutions

Shift Details

• Night Shift: 6:30 PM – 3:00 AM

• Cab Facility: Not provided (self-commute required)

• Joining: Immediate joiners preferred

Role Overview

We are looking for a Digital Marketing Specialist with strong performance marketing experience to join our team in a full-time, night shift, on-site role based in Sector 48, Gurugram. The role involves planning, executing, and optimizing paid digital campaigns to drive traffic, leads, and conversions.

Key Responsibilities

• Plan, execute, and optimize campaigns on Google Ads (Search, Display, YouTube, Performance Max)

• Manage and optimize Meta Ads (Facebook & Instagram) campaigns

• Handle Lead Generation, Traffic, Conversion, and Awareness campaigns

• Monitor budgets, bidding strategies, CPL, CPA, and ROAS

• Implement and manage conversion tracking using Pixel and Google Analytics

• Conduct keyword research, audience targeting, A/B testing, and ad copy optimization

• Collaborate with design and content teams for creatives and landing pages

• Analyze performance data and prepare regular reports with actionable insights

Required Skills & Qualifications

• Hands-on experience with Google Ads and Meta Ads (Facebook & Instagram)

• Strong understanding of performance marketing and paid media optimization

• Experience with conversion tracking, Pixel setup, and Google Analytics

• Basic knowledge of SEO and landing page optimization

• Strong analytical, communication, and reporting skills

• Ability to work independently in a night-shift, on-site environment

• Bachelor’s degree in Marketing, Business, or a related field (preferred)