Food Content Creator
Job Description
DIGITAL MARKETER / CREATOR
Salary: 150,000 | Reports To: Restaurant Manager / CEO
About Us
Urban Bites is a vibrant, fast-casual restaurant in the heart of Ikeja, serving fresh, delicious
meals with a focus on quality and customer satisfaction. As we expand, we’re looking for
passionate and driven individuals to join our growing team. If you’re enthusiastic, reliable,
and ready to thrive in a dynamic environment, we want to hear from you!
Role Purpose:
To serve as the brand’s digital voice, creating a compelling online presence that converts
social media engagement into physical foot traffic.
Key Responsibilities:
Content Strategy:
Develop and execute a monthly content calendar featuring high-fidelity photography and
short-form video (Reels/TikTok) that showcases the Urban Bites lifestyle.
Community Management:
Manage all digital touchpoints (Instagram, Google, TripAdvisor); maintain a professional
brand voice while responding to inquiries and reviews.
Growth Marketing:
Implement organic and paid strategies (Meta Ads) to expand brand reach and target local
demographics.
Brand Activations:
Conceptualize and promote weekly events (e.g., Happy Hours, Live Music) to drive traffic
during off-peak hours.
Analytics & Reporting:
Present weekly reports on reach, engagement, and the correlation between digital
campaigns and reservation spikes.
Key Performance Indicators (KPIs):
Engagement Rate:
15% increase in organic engagement across core platforms.
Lead Generation:
Number of verified reservations or orders traced back to digital marketing efforts.
Brand Consistency:
100% adherence to the brand’s visual and verbal identity.
EDUCATIONAL AND PROFESSIONAL QUALIFICATIONS
Degree:
Bachelor’s Degree in Marketing, Communications, or Public Relations.
Certification:
Certifications in Digital Marketing (Google Ads, Meta Blueprint, or HubSpot).
Technical Skills:
Advanced proficiency in content creation tools (Adobe Premiere, Canva, or CapCut)
and high-level photography/videography skills.
Portfolio:
A proven track record of managing social media for lifestyle or food brands
