Senior Marketing Executive

About The Role

Our vision is to nurture PEI Group and our business information and event brands to become must-have resources and networks, so that private market investors, managers and service providers can better meet their business objectives and outperform in their markets.

The marketing team will be strategic partners to the business, collaborating to design and deliver customer-centric, creative and high-performance programs which improve brand preference, engage more market professionals and underpin commercial success.

The Senior Marketing Executive, based in London, will be responsible for driving quality traffic to our digital information platforms, networks and events websites. You’ll be expert at targeting our TAM audiences through SEO/AEO, and work with Digital Marketing Operations (DMO) colleagues to provide advice and support to marketers in the asset class teams.

Responsibilities and duties

• Strategy and support on SEO/AEO for our 17 digital information platforms websites and events platform (peievents.com) ensuring they are fully optimized for best practice SEO/AEO and reporting back to key stakeholders on success and recommendations for improvements.
• You’ll work daily on our SEO/AEO tech stack including WordPress and Brightedge optimizing content across our websites.
• Own and deliver CRO initiatives across our digital platforms, using data, testing and user insight to optimise journeys, improve engagement and increase lead and revenue conversion.
• You’ll work closely with external agencies, briefing, project managing and delivering improved organic search and AEO improvements.
• Reporting and analysis for marketing channel performance.
• Present back to key stakeholders with recommendations for improvements.
• Working with your colleagues in Digital Marketing Operations on UAT testing for new product launches and email flows.
• Maintaining a calendar of all Subs, Events and Membership marketing activity across the year.
• As required update the content on the PEI Group company site.

About You

Experience & Skills

• Minimum Bachelors Degree and experience working in a marketing position within a similar B2B Business Intelligence/Information Services organisation.
• You have high attention to detail and a methodical approach to work. You will relish the detail making of SEO/AEO improvements to deliver increased visibility.
• Track record of working closely and efficiently with marketing colleagues, communicating effectively, developing and delivering programs to drive growth.
• Strong communication skills and ability to influence and educate peers and leaders in marketing and across the business.
• Experience optimising conversion from organic and inbound traffic, ensuring increased visibility is matched by improved user journeys and conversion outcomes.
• Excellent planning, project management and performance analysis skills; adept at multi-tasking, prioritisation and stakeholder reporting.
• Demonstrable experience in supporting successful inbound and outbound marketing programmes resulting in increased demand, leads, and revenue.
• In-depth knowledge of digital marketing techniques, technologies, tools and ways to improve efforts and outcomes including through emerging technologies e.g. AI
• A proactive approach to learning, exploring best practise, testing and implementing in the business, reporting results both at a tactic level and business impact level. You are curious and will always be wanting to learn more but above all implement what you learn and being able to demonstrate effectiveness and results.