Seo & Google Ads Specialist

Volunteer for a startup restoring land and empowering rural African communities

Rural Watch Africa Initiative (RUWAI) We restore degraded landscapes and empower rural communities with sustainable agriculture, beekeeping, and green livelihoods.

RUWAI tackles the urgent, interconnected challenges of deforestation, climate change vulnerability, and rural poverty in Africa. Many rural communities rely on unsustainable practices like slash-and-burn farming and illegal logging, leading to widespread land degradation, soil depletion, and increased desertification. This vulnerability, coupled with limited resources and high unemployment, forces many—especially youth and women—into destructive practices, worsening food insecurity and biodiversity loss, including the rapid decline of critical pollinators like bees.

RUWAI employs a holistic, community-driven solution focusing on Sustainable Agroforestry and Land Restoration through large-scale tree planting and Farmer-Managed Natural Regeneration (FMNR). They promote Sustainable Beekeeping to protect pollinators and create an alternative income source, and train smallholder farmers in Climate-Smart Agriculture and regenerative techniques to boost food security. Furthermore, RUWAI focuses on Economic Empowerment by creating green livelihoods through agro-processing, eco-tourism, and microfinance, with a special focus on empowering women. By integrating these strategies, RUWAI restores ecosystems, builds climate resilience, and creates sustainable economic opportunities, ensuring that rural communities and nature can thrive together.

Role (Volunteer, unpaid): SEO & Google Ads Specialist

Role Description: To strengthen our digital visibility and expand our impact, we are seeking a passionate SEO & Google Ads Specialist Volunteer to support our online growth and fundraising efforts.

Role Overview

The SEO & Google Ads Specialist Volunteer will help improve RUWAI’s online presence, increase website traffic, and optimize digital campaigns to attract donors, partners, volunteers, and supporters globally.

Key Responsibilities

• Conduct keyword research and optimize website content for search engines (SEO)
• Improve on-page and technical SEO performance
• Set up, manage, and optimize Google Ads campaigns (including Google Ad Grants, if applicable)
• Track and analyze website traffic and ad performance using Google Analytics and Search Console
• Develop data-driven recommendations to improve conversions and engagement
• Collaborate with the communications and fundraising teams to align digital campaigns with organizational goals
• Produce simple performance reports and insights

Required Skills & Experience

• Proven experience in SEO and Google Ads (academic, professional, or volunteer experience accepted)
• Understanding of keyword research, backlinking, and website optimization
• Familiarity with Google Analytics, Google Search Console, and Google Ads Manager
• Ability to interpret data and turn insights into action
• Strong communication and collaboration skills
• Passion for social impact, climate action, and rural development

What You’ll Gain

• Hands-on experience supporting a high-impact African nonprofit
• Opportunity to contribute to climate action, food security, and community empowerment
• Recognition of your contribution (recommendation letter available upon successful completion)
• Expand your professional portfolio with real-world social impact projects
• Work with a mission-driven, diverse, and collaborative team

Time Commitment: Volunteer 10+ hours per week for 6+ months remotely

If you want to make change, apply to volunteer with RUWAI!