Social Media Planner (Marketing Agency)

Industry & Sector: Advertising & Marketing Services — full-service ad agency delivering integrated media planning and buying across digital, TV, audio, and OOH channels for brand and performance campaigns. We work with national and regional brands to drive awareness, engagement, and measurable business outcomes.

Position Title: Media Planner

Role & Responsibilities

• Develop strategic media plans across digital and traditional channels that align to client objectives, target audiences, and KPIs.
• Execute and optimise programmatic and paid-media campaigns using DV360, Google Ads, and Meta Ads Manager to maximise ROI and CPA targets.
• Manage campaign trafficking, tagging, and performance tracking with GA4 and ad-server reporting to ensure accurate measurement and attribution.
• Analyse media performance and produce actionable insights and weekly/monthly reports to inform budget reallocation and creative recommendations.
• Collaborate with client servicing, creative, and ad-ops teams to ensure seamless campaign delivery and timely optimisations.
• Support pitch development and media buy negotiations, including vendor selection and RFP responses for programmatic and traditional inventory.

Skills & Qualifications

Must-Have

• Media Planning
• Programmatic Buying
• DV360
• Meta Ads Manager
• Google Ads
• Google Analytics 4

Preferred

• The Trade Desk
• Nielsen
• Tableau

Qualifications

• 3+ years of hands-on media planning/buying experience within an ad agency or media-buying environment (on-site in India).
• Proven track record managing digital campaigns across programmatic, social, search, and display with demonstrable KPI improvements.
• Strong numerical and analytical skills; ability to translate data into strategic recommendations and clear client-facing reports.
• Comfortable working in a fast-paced agency environment and collaborating cross-functionally to meet tight deadlines.

Benefits & Culture Highlights

• On-site, collaborative agency environment with exposure to blue-chip brand portfolios and multi-channel campaigns.
• Learning and certification support for programmatic platforms and analytics tools.
• Performance-linked incentives, professional development, and career growth paths within media strategy and trading.

This role is ideal for a data-driven media planner who combines strategic thinking with hands-on execution across programmatic and paid channels. Apply to join an ambitious agency team focused on measurable media impact and client growth.

Skills: media planning,client servicing,key account management,digital media channels,google ads