Social Media Specialist

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Job Description

We are looking for a creative and knowledgeable Social Media Specialist with strong experience in account management, content writing, and performance analysis.

Duties & Responsibilities:

• Manage social media accounts (Snapchat, Facebook, Instagram, TikTok, X, LinkedIn)
• Create creative content aligned with the brand identity
• Develop and execute a monthly content plan
• Monitor trends and leverage them in a way that serves the business
• Analyze content and campaign performance using analytics tools (Insights, Analytics)
• Optimize results based on data and reports
• Engage with the audience and respond to messages and comments professionally
• Collaborate with the design and marketing teams to achieve the best results

Required Skills:

• Experience in content writing (Copywriting & Content Creation)
• Strong analytical skills with the ability to read and interpret data and reports
• Experience managing social media accounts and platforms
• Strong planning and organizational skills
• Creativity and the ability to propose new ideas
• Knowledge of paid advertising basics (an added advantage).

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