Tiktok Shop – Category & Merchant Growth Manager
Job Description
Team Overview
You’ve seen the virality and impact of #TikTokMadeMeBuyIt. Come join the team that is helping scale that phenomenon, and pioneer Content & Creator commerce in the US. We aim to bring discovery, inspiration, and joy back to shopping by making TikTok the leading, on-trend commerce platform of choice for brands, creators, and shoppers. We are an entrepreneurial team, passionate about shaping the future of shopping.
About the Role
We are looking for a highly motivated Category & Merchant Growth Manager to accelerate growth for our Art and Nature team (Crystal, Plants, Art and Antiques categories.) The ideal candidate will combine category strategy, merchant operations, supply judgment, and content-driven commerce to build a scalable and healthy category ecosystem. This role requires strong ownership, cross-functional collaboration, and the ability to work directly with merchants to unlock growth through content, assortments, pricing, and operational excellence.
Responsibilities
– Define category strategy, assortment roadmap, and merchant structure based on supply, trends, and user behavior.
– Identify category gaps (supply, content, logistics, professionalism) and propose actionable programs.
– Build category-level frameworks for assortment planning, merchant segmentation, and lifecycle operations.
– Acquire and incubate merchants to support category growth; map and onboard strategic supply partners (greenhouses, crystal suppliers, artists/galleries, distributors, auction houses); drive activation, growth, retention, and operational health
– Diagnose merchant performance (assortment, content, conversion, delivery, pricing), and develop tailored growth plans.
– Guide merchants on TikTok-native content, short-form video, live shopping, and creator collaboration; and drive merchant adoption of tools (e.g. Auction features) and programs that enhance GMV and repeatability.
– Discover innovative collaborative models that align to the merchant’s short-term and long-term development plans, and invest platform resources effectively and efficiently
– Solve key challenges in business growth by strong collaboration with cross-functional teams
Qualifications
Minimum Qualifications:
– Experience in e-commerce, marketplace operations, category management, or merchant growth.
– Strong analytical and problem-solving ability; comfort with metrics, funnels, segmentation, and GMV decomposition.
– Proven ability to influence merchants and drive execution in fast-paced environments.
– Deep familiarity with TikTok content formats (short video & live), creator ecosystem, and user behavior.
– Excellent communication and stakeholder management skills; ability to work cross-functionally.
– Strong owner mindset, with willingness to move between strategy and hands-on operations.
Preferred Qualifications:
– Experience in specialty verticals such as Crystals, Plants, or Art
– Experience in fast-growing marketplaces
– Experience with live commerce or creator/influencer partnerships
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok’s global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok’s mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy – a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We’re resilient and embrace challenges as they come. By constantly iterating and fostering an “Always Day 1” mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok Accommodation
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at https://tinyurl.com/RA-request
Job Information
For Pay TransparencyCompensation Description (Annually)
The base salary range for this position in the selected city is $88920 – $144400 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others. Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).
The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
For Los Angeles County (unincorporated) Candidates:
Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state, and local laws including the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act. Our company believes that criminal history may have a direct, adverse and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment:
1. Interacting and occasionally having unsupervised contact with internal/external clients and/or colleagues;
2. Appropriately handling and managing confidential information including proprietary and trade secret information and access to information technology systems; and
3. Exercising sound judgment.
