Business Development Specialist

November 11, 2025
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Job Description

Company: Motionpoint

Location: Coconut Creek, United States

Salary: –

Experience: entry level

Qualification:

About Us:  

At MarketFully, we’re on a mission to help the world’s most ambitious brands achieve growth InContent, InLanguage, InCulture, and InMarket. Our integrated platform combines multilingual marketing strategy, creative content, and cutting-edge technology to help clients expand globally — while keeping their brand voice authentic and relevant across every market.  

Summary:  

MarketFully is looking for a Business Development Specialist to create long-term value by finding multilingual content marketing opportunities to showcase and sell the industry leading MarketFully.AI platform. In this role, you will use various strategies, including cold calling, e-mailing, and networking, to identify and connect with prospective accounts, with the goal of setting appointments and closing MarketFully.AI platform opportunities. This is a hybrid role which will consist of both appointment setting/lead generation for Multilingual Content Marketing Services and the MarketFully.AI platform, but with the ability to close sales opportunities for the AI platform.  

Essential Job Functions:  

  • Prospect and generate appointments with marketing organizations within mid-market and global enterprises to help identify and solve efficiency and effectiveness of multilingual content creation.  

  • Conduct discovery calls with inbound and self-sourced leads, referrals, and targeted outreach for organizations to sell the MarketFully.AI platform.  

  • Performing research on competitors, consumer behavior, market trends, product developments and lead acquisition methods.  

  • Analyzing customer personas and target audience demographics to generate leads.  

  • Making cold calls to connect with prospective customers or clients.  

  • Work directly with sales and marketing to discover opportunities from leads.  

  • Demonstrate and teach strong selling and influencing skills.  

  • Other duties as assigned. 

Required Education & Experience:  

  • Bachelor’s Degree required.  

  • 1-2 years of previous sales experience. (SaaS experience is a plus).  

  • Proficient O365 experience (Word/Excel/PowerPoint). 

  • Proficient in sales tools including Outreach, Zoom, Gong, and Salesforce. 

  • Ability to articulate and resolve prospective client challenges and objections.  

  • Adaptable and quick to learn new technologies and market trends.